| 2007 | 2008 | Pct Change | |
| January – October | $93,551 | $102,144 | 9% |
| comScore Holiday Season Forecast (Nov-Dec) | $29,169 | $29,200 | 0% |
| November 27 (Thanksgiving Day) | $273 | $288 | 6% |
| November 28 (Black Friday) | $531 | $534 | 1% |
| December 1 (Cyber Monday) | $733 | $846 | 15% |
| Source: comScore | |||