| Online Gaming | Nov-2007 | Nov-2008 | % Change |
| Total Display Ad Views (MM) | 6,659 | 8,610 | 29 |
| Advertising Exposed Unique Visitors (000) | 52,066 | 67,834 | 30 |
| Advertising Exposed Reach % | 28.6 | 35.6 | 25 |
| Display Ads per Page Viewed | 1.00 | 0.83 | -17 |
| Average Frequency | 127.9 | 126.9 | -1 |
| GRPs Total Population | 2,271 | 2,913 | 28 |
| Source: comScore | |||