Online car buying: differences between men and women

When shopping for cars, auction sites that attract high numbers of males include Manheim Online (76% male), Insurance Auto Auctions (74%), and Copart Salvage Auto Auctions (70%). Women went to the service-oriented sites, such as AmeriCredit (61% female visitors) and AAA (57% women), according to HitWise. drew a 73% male audience, attracted a 67% male audience, and drew a 61% male audience. Women flock to sites of manufacturers of more down-to-earth brands, such as (53% women) and (53% female).