Online audio/video ad increases brand awareness by 10%

Dynamic Logic presented various online advertising campaigns to a group of 21,679 Web users to find out which ad format influenced them most in terms of brand awareness. Dynamic Logic claims a single exposure to an audio/video online ad increased brand awareness by 10% over a controlled group of consumers who were not exposed to any ads. Three exposures to a large rectangle or square ad produced a 9% awareness increase, followed by an 8% increase in awareness for six exposures to a skyscraper unit, and a 6% lift in awareness after 10 exposures to a banner ad.