Online ads to overtake magazine ads in 2007

Online ad spending has increased from $3.5 bln in 1999 to $8.4 bln in 2004, and is projected to grow to $16.1 bln in 2009, according to JupiterResearch. Spending on Internet advertising increased 27% from 2003 to 2004, while cable advertising increased 14.1%, broadcast TV advertising was up 8.2%, radio advertising was up 7.0%, magazine advertising increased 5.0%, newspaper advertising increased 4.8%, and Yellow Pages advertising was up 3.2%. Online advertising will overtake magazine advertising in 2007 – when total online ad spending hits $13.8 bln, or 6.0% of off-line ad spending.