Online ad spending revenues reached $648 mln in December 2004

Online ad spending generated $648 mln in December, according to AdZone Research. While December was not the low point of the year (August, with $611 mln in spending, was) the year-end finale foretells what a number of forecasters have been predicting: a slightly lower rate of ad expansion during 2005 than in 2004. Technology marketers continued to lead other online advertisers in December, spending roughly $148 mln for over 17.6 bln impressions, reported AdZone. That compares with October, when tech marketers spent $188 mln for around 17 bln Web impressions.