| Type of Video | Subscribers, 000 | Share of audience |
| Amateur Video Clips | 1,346 | 37.9% |
| Music Videos | 1,224 | 34.5% |
| Comedy Videos | 1,179 | 33.2% |
| Movie Trailers | 1,074 | 30.2% |
| Full TV/film | 727 | 20.5% |
| Local/National/World News | 645 | 18.1% |
| Entertainment/Celebrity News | 629 | 17.7% |
| Sports action or news | 603 | 17.0% |
| TV highlights | 598 | 16.8% |
| Weather information | 581 | 16.4% |
| Source: comScore | ||