Nielsen//NetRatings finds that since it has been monitoring traffic on Friendster in June 2003, its unique audience has risen by 74%. Nielsen also found that in October, Friendster visitors were spending an average one hour and 51 minutes on the site. Nielsen compares this average time to the average time visitors spent in October on other community sites like Yahoo! Personals at roughly 35 minutes and Match.com at over 55 minutes.
Unique audience and time spent on online dating sites:
Company June 2003 Oct 2003 Time spent (hh:mm) Friendster 532 927 01:51 Yahoo! 4110 4923 00:35 Match.com 4327 3725 00:55 AmericanSingles 3950 3725 00:17 MSN 3381 1946 00:01 Netscape 1221 1470 00:04
Spending on online dating: 2001 – $72.1 mln, 2002 – $302.1 mil. 2003 – $448.1 mil.