Nielsen: US ad spending up 5.7% in Q3 2003

Advertising spending in the US rose by 5.7% in Q3 this year over the same time period last year. Ad spending is up in the US 3.3% during the first three quarter of this year compared to the first three quarters of last year. Spanish-language television continues to be a winner this year, reports Nielsen Media, with ad spending for the medium rising by 19.3% in the third quarter of this year over Q3 last year. Other media experiencing strong growth includes local magazines (11.9%), cable TV (8.9%) and national newspapers (8.8%).

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