Nielsen: Comparison shopping is popular

Nielsen//NetRatings reports that comparison shopping sites have grown in popularity over the past year, with over 21 million US Internet users visiting a comparison shopping site in August 2003. Traffic to PriceGrabber grew by 81% in August 2003 over August 2002 and traffic to NexTag rose by 74% over the same time frame. Specifically, Nielsen finds that gained over 11.9 million unique visitors in August 2003 and BizRate Shopping gained over 5.8 million.

Top sites: DealTime, BizRate, Nextag, PriceGrabber.

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