NewsStand, a Werb service offering the newspaper contents in print version online, conducted its Customer Profile Study, which polled 762 respondents on their usage habits, the technology is gaining acceptance beyond the technologically advanced toward a broader range of persons. The user base for NewsStand is predominantly male (82%) and young (45% were 18-34). The percentage of women has climbed by nearly 6%. 85% were registered users of newspaper sites, 13% of users subscribe to more than one publication through NewsStand.
40% say that their use of print versions of titles has in fact diminished as a result of using NewsStand, yet 49% say their reading habits have essentially stayed the same. 75% of respondents say they have purchased products after seeing them when reading a NewsStand publication.