Newspapers made $2 bln in online local ads in 2007

Newspapers’ online editions rolled up more than $2 bln in local online ad revenue in 2007, representing a 27% share of the total local online market, the Newspaper Association of America said. Local Yellow Pages and television Web sites were next, each garnering 9.5 % of local online-ad market, while radio stations captured just 2.1%. The biggest newspaper sites generated most of their revenue from nonprint advertisers for the first time, with online-only customers accounting for 59% of the newspaper sites’ total ad revenue in local markets.