Newspaper ad spending reached $12.6 bln in Q4 2007

Ad spending at newspapers and their Web sites totaled $12.6 bln in Q4 2007, compared with $14 bln in Q4 2006, the Newspaper Association of America said. Online ad spending jumped 14% to $847 mln, marking the 13th straight quarter of double-digit growth for Web-based newspaper ads. Spending for print ads in newspapers fell more than 11% to $11.7 bln. For all of 2007, print ad spending fell 9.4% to $42.2 bln. Classified ad spending plunged 16.5% to $14.2 bln.