Newpaper digital ad revenues to reach $150 bln by 2011

Digital platforms of newspapers are growing at a double-digit rate worldwide, as the world increasingly goes on line. Digital and mobile advertising revenues are expected to increase 12-fold from 2002 to 2011, to about $150 bln worldwide. The number of wireless device subscriptions is expected to increase threefold to 3.4 bln from 2002 to 2011, the number of homes with broadband is likely to rise 10-fold in the same period, and the mobile telephone customer base has increased from 945 mln in 2001 to 2.6 bln in 2006.