By 2012, Informa Telecoms & Media forecasts that global net TV advertising will equate to $148 bln, up 21% on the 2008 figure, according to Informa Telecoms & Media. The US still has considerable influence over the global market, bringing in $43.2 bln in 2007 – or 35% of the world’s total. Japan, the world’s second largest market but home to a sluggish economy, is more or less stagnant, with net TV advertising growing only 12% between 2007 and 2012.