In Q1 2004 the visitors to Nascar.com spent the highest amount per household buying charcoal – $15.71, according to Nielsen Homescan.
Key Sites with Higher Dollar Spending on Charcoal, Q1 2004
Average Annual Charcoal Index to
Spending Per Web Site Total Charcoal
Web Site Visiting Household Buying Online Households
________________________________________________________________________
NASCAR.COM $15.71 130
WWE.COM $15.14 125
GROUPLOTTO.COM $15.09 124
NBA.COM $13.62 112
Source: Homescan Online