MP3 ownership is 59% male, 41% female

Of the 22 mln Americans who own MP3 players, 59% are men compared to 41% of women. Those on high income – judged to be $75,000 or above – are four times more likely to have players than those earning less than $30,000.

Almost 25% of those with broadband at home have players, compared to 9% of those who have dial-up access. Almost 20% of US citizens aged under 30 have one. This compares to 14% of those aged 30-39 and 14% of those aged 40-48. 16% of parents living with children under 18 have digital players compared to 9% of those who don’t.