Arbitron and Edison Media Research asked those Americans who listen to Web radiostations on their reasons behind tuning in to Yahoo! Music, AOL Radio, MSN Radio, WindowsMedia and Live365. Lack, or lower amount, of commercials was actually third on the list. Most Web users appreciated the chance to listen to the music not available elsewhere and ability to control and influence the content of the station.
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Why Americans listen to Web radio |
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| Listen to audio not available elsewhere | 17% |
| To control/choose music played | 15 |
| Fewer commercials | 15 |
| More music variety | 13 |
| Clearer signal | 8 |
| Less DJ chatter | 8 |
| New music | 7 |
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Source: Arbitron/Edison Media Research |
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