Most remembered Super Bowl 2008 advertisers

The most popular advertiser during the Super Bowl was Anheuser-Busch, whose commercials for Bud and Bud Light (including comedian Will Ferrell’s offbeat spot) scored well amongst viewers, with nearly half indicating they would most like to see the commercials again. Beverage spots were particularly popular this year, with a large percentage of respondents saying they would also like to see ads for Pepsi (28%) and Coca Cola (25%) again.

Brand Advertiser Percent of Respondents
Anheuser-Busch 49%
Pepsi 28%
Coca Cola 25%
FedEx 18%
Bridgestone 17%
Source: comScore