Nielsen//netRatings announced that 36.6% of US adults online are Republicans, 30.8% are Democrats and 17.3% are Independents. The Web site with the highest concentration of Republicans was RushLimbaugh.com, with an 84.8% Republican audience. NewsMax.com and Bill O’Reilly.com ranked #2 and 3, with audiences that were 65.4% Republican. Among Democrats, the top three sites were BlackAmericaWeb.com, AOL BlackVoices and BET.com with audiences that were 79.9%, 64.8% and 58.6% Democratic, respectively. WSJ.com has predominantly Republican readers, at 40.2%. Democrats make up 25.8% of WSJ.com’s readership, closely followed by Independents at 24.3%. The New York Times online is a favorite among Democrats, who make up 52.3% of its readership. Independents compose 22.6% and Republicans 18.3%.
Top sites by political affiliation | |
Republican | Democrat |
RushLimbaugh.com | BlackAmericaWeb.com |
NewsMax.com | AOL BlackVoices |
Bill O’Reilly.com | BET.com |
Drudge Report | Salon.com |
Salt Lake Tribune | Village Voice |
Source: Nielsen//NetRatings |