Scarborough Research surveyed approximately 8,000 gay and lesbian consumers in regards to their preferred brands.
Top Television Programs
- Will & Grace
- Queer as Folk
- Queer Eye for the Straight Guy
- Six Feet Under
- Law & Order
Top Cable Networks
- Bravo
- A&E
- HBO
- Showtime
- Comedy Central
Top Gay-Themed Magazines Titles (Men)
- The Advocate
- Out
- Instinct
Top Gay-Themed Magazine Titles (Women)
- The Advocate
- Curve/Girlfriend (tied)
- Out
Top General Market Magazines
- Newsweek
- Entertainment Weekly
- Time
- Men’s Health
- Consumer Reports
Top Auto Manufacturers Gay/Lesbian Consumers “Consider for Future Purchase”
- Toyota
- Honda
- Volkswagen
- Ford
- BMW
Top Computer Brands
- Dell
- Hewlett Packard
- Compaq
- Gateway
- Apple
Top Internet Websites (Men)
- Yahoo!
- Gay.com
- Hotmail.com
- Amazon.com
Top Internet Websites (Women)
- Yahoo!
- Amazon.com
- eBay.com
- Planetout.com
Top Airlines
- American Airlines
- Delta Airlines
- United Airlines
- Southwest Airlines
- US Airways
Top Domestic Travel Destinations
- New York City
- Any California Destination
- San Francisco
- Any Florida Destination
Top International Travel Destinations
- Canada
- Russia
- Mexico
- Caribbean
Top Cruise Lines
- Carnival
- Royal Caribbean Cruises
- Norwegian Cruise Lines
- Princess Cruise Lines
- Holland America Cruise Lines