Pew Internet & American Life Project asked US Internet users in general and US broadband users specifically regarding alerts they are signed up for.
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News alerts subscriptions |
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| Type of alerts | All | Broadband |
| General news | 30 | 27 |
| Weather | 15 | 11 |
| Industry news | 13 | 14 |
| Sports | 11 | 12 |
| Finance | 11 | 12 |
| Entertainment | 10 | 9 |
| Health | 9 | 7 |
| Science/technology | 6 | 7 |
| Politics | 5 | 6 |
| Travel | 2 | 3 |
| Horoscopes | 2 | 2 |
| Other | 20 | 24 |
| Don’t know | 5 | 4 |
| Source: Pew Internet | ||