Nielsen//NetRatings published its findings on top online brands for UK 20-somethings in January 2006.
| Where UK users 20+ hang out | ||
| Brand | Reach | Audience |
| BSkyB | 18% | 465 |
| PayPal | 13% | 566 |
| Amazon | 13% | 991 |
| Wanadoo | 12% | 640 |
| MSN | 12% | 2,087 |
| eBay | 12% | 1,478 |
| 12% | 2,225 | |
| AOL | 12% | 705 |
| Yahoo! | 11% | 1,639 |
| Microsoft | 11% | 1,973 |
| Source: Nielsen//NetRatings | ||