| Rank | Brand | Ad Description | Likeability Index | |
| 1 | NFL | Ephraim Salaam describes how Chester Pitts became an NFL player (:60) | 216 | |
| 2 | Budweiser | Dalmatian trains Hank the Clydesdale for hitch team (:60) | 208 | |
| 3 | Geico | Gecko on subway train with older man (:30) | 192 | |
| 4 | AMP Energy | Dale Earnhardt Jr. knocks out a gorilla in different places (:30) | 191 | |
| 5 | M&M’s | Pink peanut M&M is attacked by squirrels in park (:15) | 186 | |
| 6 | Bridgestone | Squirrel and other forest animals scream as car approaches (:30) | 185 | |
| 7 | Lowe’s | Jimmie Johnson fixes things, including school bus, using Kobalt tools (:30) | 185 | |
| 8 | Slim Jim | Couple at wedding is attacked by man’s mini evil twin (:15) | 181 | |
| 9 | Bud Light | Bud Light is brewed to give you the ability to breath fire (:30) | 175 | |
| 10 | Macy’s | Celebrities read “Yes, Virginia, there is a Santa Claus” (:30) | 170 | |
| Source: Nielsen | ||||