| K2-11 | T12-17 | A18-24 | A25-34 | A35-44 | A45-54 | A55-64 | A65+ | |
| On Traditional TV | 108:34 | 110:59 | 108:36 | 133:00 | 134:51 | 159:23 | 175:18 | 196:23 |
| Watching Timeshifted TV | 5:25 | 4:55 | 4:36 | 10:04 | 8:15 | 7:19 | 6:32 | 3:44 |
| Using the Internet | 5:38 | 12:48 | 12:59 | 28:40 | 37:56 | 35:24 | 35:05 | 26:39 |
| Watching Video on Internet | 2:05 | 2:55 | 3:57 | 3:21 | 2:44 | 2:17 | 1:37 | 1:07 |
| Mobile Subscribers Watching Video on a Mobile Phone |
n/a | 4:20 | 3:15 | 4:20 | 3:37 | 2:10 | 2:53 | n/a |
| Source: Nielsen | ||||||||