DE | ES | FR | IT | UK | US | |
Mobile TV viewers | 281,416 | 305,459 | 420,629 | 497,521 | 482,900 | 1,737,004 |
Number of ex-users for every current user (3 month avg Nov 07) |
2.1 | 2.4 | 2.7 | 2.2 | 1.8 | 1.3 |
Growth in audience for Mobile TV (3 month avg Jan 07 to Nov 07) |
51% | 17% | 44% | 23% | 25% | 45% |
Growth in ex-users of Mobile TV (3 month avg Jan 07 to Nov 07) |
159% | 74% | 147% | 37% | 55% | 49% |
Quality & Reliability cited by % of ex-users as reason for not watching (Oct 07) |
26.7% | 28.4% | 25.4% | 22.7% | 30.0% | 22.0% |
Source: M: Metrics |