| US | EU | FR | DE | IT | ES | UK | |
| Total mobile subscribers | 226 m | 224 m | 46.5 m | 49 m | 47 m | 34 m | 47 m |
| Watched video | 6.0% | 9.2% | 7.3% | 6.2% | 11.2% | 12.8% | 9.4% |
| Listened to music | 7.4% | 17.9% | 16.1% | 17.6% | 14.7% | 22.5% | 19.9% |
| Accessed news/info via browser | 13.7% | 9.5% | 10.1% | 5.7% | 7.8% | 7.2% | 16.3% |
| Received SMS ads | 19.2% | 49.6% | 63.5% | 29.7% | 53.9% | 73.0% | 35.4% |
| Played downloaded game | 9.0% | 8.3% | 4.4% | 7.3% | 9.0% | 11.4% | 10.3% |
| Accessed downloaded application | 4.9% | 2.9% | 1.8% | 2.6% | 4.1% | 2.5% | 3.4% |
| Sent/received photos or videos | 23.0% | 27.6% | 25.0% | 20.9% | 32.0% | 31.0% | 30.2% |
| Purchased ringtones | 9.2% | 3.8% | 4.1% | 3.6% | 4.0% | 4.1% | 3.2% |
| Used email | 12.6% | 8.6% | 6.5% | 7.2% | 11.2% | 9.1% | 9.1% |
| Accessed social networking sites | 4.8% | 2.8% | 2.4% | 1.3% | 2.7% | 2.5% | 4.9% |
| Source: mMetrics | |||||||