| US | EU | FR | DE | IT | ES | UK | |
| Total mobile subscribers (13+) | 226 m | 224 m | 46.5 m | 49 m | 47 m | 34 m | 47 m |
| Watched video | 5.9% | 9.3% | 7.5% | 6.3% | 11.7% | 12.5% | 9.5% |
| Listened to music | 7.0% | 17.3% | 15.4% | 16.8% | 14.2% | 21.1% | 19.8% |
| Accessed news/info via browser | 13.5% | 9.5% | 9.7% | 5.9% | 8.0% | 6.9% | 16.1% |
| Received SMS ads | 19.1% | 49.5% | 63.7% | 29.8% | 54.1% | 73.0% | 34.6% |
| Played downloaded game | 21.4% | 23.3% | 13.4% | 23.1% | 26.5% | 26.5% | 27.7% |
| Accessed downloaded application | 4.8% | 2.7% | 1.5% | 2.5% | 4.0% | 2.3% | 3.2% |
| Sent/received photos or videos | 22.2% | 28.2% | 25.5% | 22.1% | 33.1% | 30.7% | 30.5% |
| Purchased ringtones | 9.2% | 4.0% | 4.3% | 3.8% | 4.7% | 3.9% | 3.4% |
| Used email | 12.2% | 8.5% | 6.3% | 7.1% | 10.8% | 9.1% | 9.2% |
| Accessed social networking sites | 4.3% | 2.6% | 2.4% | 1.1% | 2.5% | 2.3% | 4.7% |
| Source: MMetrics | |||||||