Brands’ share of budgets spent on mobile marketing and communications is set to increase almost 150% by 2013, Telefonica O2 survey says. 88% of marketing directors anticipate behavioural targeting to be an important capability by 2010
just the hard numbers and research data from the world of high-tech
Brands’ share of budgets spent on mobile marketing and communications is set to increase almost 150% by 2013, Telefonica O2 survey says. 88% of marketing directors anticipate behavioural targeting to be an important capability by 2010