| US | EU | FR | DE | IT | ES | UK | |
| Total mobile subscribers (13+) | 219m | 220.5m | 45.5m | 48.5m | 46.5m | 33.5m | 46.5m |
| Watched video | 4.6% | 5.5% | 5.3% | 2.8% | 6.7% | 8.1% | 5.6% |
| Listened to music | 6.7% | 16.9% | 14.7% | 15.9% | 13.9% | 21.1% | 19.9% |
| Accessed news/info via browser | 13.1% | 9.4% | 9.5% | 5.5% | 7.9% | 7.5% | 16.5% |
| Received SMS ads | 19.2% | 50.6% | 64.7% | 31.1% | $ 56.0% | 73.1% | 35.4% |
| Played downloaded game | 9.0% | 8.4% | 4.1% | 7.5% | 9.0% | 12.3% | 10.4% |
| Accessed downloaded application | 4.7% | 2.7% | 1.4% | 2.3% | 4.0% | 2.4% | 3.4% |
| Sent/received photos or videos | 21.9% | 28.4% | 25.5% | 22.1% | 33.2% | 31.7% | 30.6% |
| Purchased ringtones | 9.5% | 4.1% | 4.3% | 3.8% | 4.9% | 3.9% | 3.6% |
| Used email | 12.1% | 8.4% | 6.3% | 6.9% | 10.6% | 9.1% | 9.4% |
| Accessed social networking sites | 4.2% | 2.6% | 2.2% | 1.1% | 2.3% | 2.5% | 4.7% |
| Source: M:Metrics | |||||||