| Activity | iPhone | Smartphone | Market |
| Any news or info via browser | 84.8% | 58.2% | 13.1% |
| Accessed web search | 58.6% | 37.0% | 6.1% |
| Watched mobile TV and/or video | 30.9% | 14.2% | 4.6% |
| Watched on-demand video or TV programming | 20.9% | 7.0% | 1.4% |
| Accessed Social Networking Site or Blog | 49.7% | 19.4% | 4.2% |
| Listened to music on mobile phone | 74.1% | 27.9% | 6.7% |
| Source: M:Metrics | |||