Graphical content has emerged in 2004 as the fastest-growing mass market for wireless data, a new IDC study reveals. While smaller than ring tones and games in terms of revenue, the market for commercial graphical content ? comprised of wallpaper, caller ID graphics, screensavers, and special use graphics ? is poised to grow from just under $150 mln this year to over $1.1 bln by 2008. While adoption of ring tones moved to the mainstream in 2003, graphical content has only now begun to make similarly dramatic strides in the market. Color screen phones, richly animated graphics, improved user experiences from a network and accessibility perspective, and fresh new content are coming together this holiday season to rapidly accelerate customer adoption.