During the week ending March 12th sites belonging to the CBS Sportsline.com Network were among the fastest growing sites overall among NCAA-related sites. Web ratings show that people were drawn to sites that offered pre-registration as the first day of the tournament approached. NCAASports.com jumped 201% to 1.2 mln, while CSTV.com grew 46% over the previous week to 3.3 mln unique visitors. CBS Sportsline.com (Web channel) saw a 28% growth to 2.4 mln unique visitors.
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Traffic growth to March Madness sites |
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| Site | Week of 03/05 | Week of 03/12 | Growth |
| NCAASports.com | 391 | 1,178 | 201% |
| CSTV.com | 2,261 | 3,296 | 46% |
| CBS Sportsline | 1,869 | 2,398 | 28% |
| Source: Nielsen//NetRatings | |||