March Madness sites traffic growth

During the week ending March 12th sites belonging to the CBS Network were among the fastest growing sites overall among NCAA-related sites. Web ratings show that people were drawn to sites that offered pre-registration as the first day of the tournament approached. jumped 201% to 1.2 mln, while grew 46% over the previous week to 3.3 mln unique visitors. CBS (Web channel) saw a 28% growth to 2.4 mln unique visitors.

Traffic growth to March Madness sites

Site Week of 03/05 Week of 03/12 Growth 391 1,178 201% 2,261 3,296 46%
CBS Sportsline 1,869 2,398 28%
Source: Nielsen//NetRatings