Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, posting a -3.1% decline against the previous year, according to Publishers Information Bureau. Ad pages during Q1 2008 totaled 108,924.13, at -7.4% compared to January through June, 2007. Total PIB revenue for Q2 2008 closed at $6,297,123,700, marking a decline of -4.7% versus Q2 2007. Ad pages totaled 58,744.77, at -8.2% against Q2 2007.