LCD and plasma televisions, which were the most heavily promoted in Q3 2006 and the most sought after items, produced spectacular results. LCDs above 30″ experienced 208.5% revenue growth and 297% unit growth. LCDs under 30″ grew 26% in revenue and 86% in unit volume. Plasmas saw a 63% jump in revenue and a 140% increase in unit volume. With some retailers offering TVs for their morning specials at prices that would have been below cost just a few months ago, consumers had incentive to go get that family gift at a great price.
| Television Unit Share and Average Price | ||||
| Unit share | Average price | |||
| Technology | 2005 | 2006 | 2005 | 2006 |
| LCD | 26.3% | 48.8% | $599 | $558 |
| Projection | 7.8% | 7% | $1,598 | $1,291 |
| Plasma | 5.2% | 10.1% | $2,139 | $1,451 |
| Tube | 46.4% | 21% | $189 | $165 |
| TV Combos | 11.2% | 13% | $213 | $167 |
| Source: NPD Group | ||||