Sharp in Q4 2006 was toppled from the top spot in the global LCD-TV market, falling to fourth place, down from first in Q3 2006, according to iSuppli. Samsung took Sharp’s previous position at the top of the rankings with a 16.8% share of LCD-TV unit shipments in Q4 2006, up from 13.5% in Q3 2006. Second place belonged to Philips Electronics with 15.1% of the market, while Sony came in third with a 13.1% share of unit shipments. Sharp was fourth with 11.4% of the market in Q4 2006, down from 13.9% in Q3 2006.
| Global LCD TV market in Q4 2006 | ||||||||||
| Q1 2006 | Q2 2006 | Q3 2006 | Q4 2006 | 2006 | ||||||
| Company | Share | Rank | Share | Rank | Share | Rank | Rank | Rank | Share | Rank |
| Samsung | 12.37% | 2 | 14.15% | 2 | 13.52% | 2 | 16.77% | 1 | 14.64% | 1 |
| Philips | 12.12% | 4 | 12.42% | 4 | 12.63% | 3 | 15.12% | 2 | 13.41% | 2 |
| Sony | 12.30% | 3 | 13.82% | 3 | 11.63% | 4 | 13.07% | 3 | 12.74% | 4 |
| Sharp | 15.22% | 1 | 14.46% | 1 | 13.86% | 1 | 11.43% | 4 | 13.33% | 3 |
| LG Electronics | 6.72% | 5 | 8.35% | 5 | 7.43% | 5 | 7.82% | 5 | 7.64% | 5 |
| Others | 41.28% | 36.80% | 40.94% | 35.79% | 38.24% | |||||
| Source: iSuppli | ||||||||||