JupiterResearch names AmeriTrade the top online broker

According to the JupiterResearch report, based on measures taken in Q4 2004, Ameritrade returned the strongest overall results, with the best returns in measures for both customer intensity (customer minutes per month) and hyper-usage (the percentage of highly engaged site visitors). Ameritrade’s high hyper-usage score suggests that its customer base has a greater percentage of active customers than the other surveyed firms. In terms of size, while Ameritrade gained a significant number of accounts through an aggressive acquisition strategy dating back to 2001, prior to the impending merger with TD Waterhouse, the firm still lags behind Fidelity in unique visitors and behind Fidelity and Schwab in number of accounts.