Jupiter: Online holiday shopping data

Jupiter Research expects 2003’s online holiday sales to be led by new shoppers, resulting in a 21% increase over 2002. According to the firm’s holiday shopping report, nearly 40% of surfers plan to do some or all of their holiday gift-buying online, ringing up an average of $265 per person.

2000 	$8.7 billion
2001 	$11.2 billion
2002 	$13.8 billion
2003 	$16.8 billion

Reasons to shop online:

Save time by not going to store 	70%
Can shop when stores are closed 	69%
Avoid the holiday crowds 	68%
Might be able to find better prices 	59%
Can find products online more easily 	52%
Find products not available in stores 	50%
Easier to compare prices 	47%
Have gifts sent directly to recipient 	36%
Can avoid wrapping gifts 	13%
Can earn loyalty points 	13%
Purchase from wish list 	10%

Leave a Reply

Your email address will not be published.