Japanese online ads to generate $6.8 bln by 2011

In 2007, the Japanese online advertising market was estimated to be worth between $3.4 bln and $4.1 bln. By 2011, Dentsu projects that Japan’s online ad market value will be $6.8 bln; PricewaterhouseCoopers predicts $7 bln, according to eMarketer.

In 2007 the Japanese online advertising market was estimated between $3.4 bln and $4.1 bln