IPTV video services to generate $26.3 bln by 2011

Telcos increasingly are looking to Internet Protocol Television (IPTV) offerings to augment their declining voice communications revenue, causing the market for IPTV video services to rise by a factor of nearly 34 from 2006 to 2011, iSuppli predicts. The market for IPTV video services will rise to $26.3 bln in 2011, up from $779.2 mln in 2006, as presented in the attached figure. This figure does not include advertising and value-added TV services. IPTV will deliver significantly more than just video services, offering access to digital music, on-demand gaming, data services, home security and other items. These value-added offerings will boost global IPTV video revenue stream by more than $1 bln by 2010.