Revenue generated by the premium video services market, an area comprising pay-TV, mobile video, DVD, broadband video and theater/box office receipts, is expected to rise to $277 bln by 2010, up from less than $200 bln in 2006, iSuppli predicts. IPTV is the fastest-expanding segment of the pay-TV market, with revenue expected to increase to $23.5 bln in 2010, rising at Compound Annual Growth Rate (CAGR) of 103% from $681 mln in 2005.