Despite widespread views to the contrary, enterprise businesses will likely become a hot market for IP Multimedia Subsystem (IMS) services, reports In-Stat. IMS has the potential to generate over $15 bln annually by 2010 for US carriers. Over 45% of respondents to an In-Stat survey indicated they would consider re-engineering internal processes to take advantage of IMS-based network services with lower-cost business continuity capabilities.