Internet video streaming up 38.8% in 2006

Video streams served increased 38.8% in 2006 to 24.92 bln across all entertainment and media sites, including free (ad-supported) and subscription services, AccuStream iMedia Research says. Reflecting an increasingly competitive content environment, broadband streams per unique user per month per broadband site declined 10.9% in 2006 to 10.6 streams, excluding video advertising streams. The comparable figure in 2005 was 11.9 video content streams viewed per unique user per month across all broadband sites. Music videos commanded the largest share of streaming video in 2006, capturing 35.5% of total streams served, and news a 23.6% share. It was a big year for news. Total streams increased by 90%, and viewing share by 38% over 2005. Music video share declined 22% compared to 2005.