Total e-servicing visits grew by 15 %, with the increase driven by a 20% increase in visits to policy management sections of the sites, indicating consumers’ growing comfort with completing more complex transactions – such as adding cars to policies – online.
| Section of Web Sites | 2006 | 2007 | Growth, YTY |
| Payment Section | 47,256 | 51,734 | 9% |
| Policy Management | 57,245 | 68,836 | 20% |
| Total e-Servicing | 104,501 | 120,571 | 15% |
| Souce: comScore | |||