| Income level and e-commerce behavior | <$25K | $25K-$40K | $40K-$60K | $60K-$100K | >$100K |
| CONFIDENT that you will make the right purchase decision | 81% | 68% | 79% | 85% | 86% |
| RELIEVED by information found online | 69 | 61 | 69 | 67 | 62 |
| EAGER to share new knowledge with others | 68 | 53 | 55 | 53 | 45 |
| FRUSTRATED by the lack of information or inability to find information online | 56 | 42 | 45 | 44 | 36 |
| CONFUSED by information found online | 38 | 30 | 33 | 33 | 27 |
| OVERWHELMED by the amount of information found online | 36 | 30 | 31 | 31 | 25 |
| Number of cases (internet users) | 209 | 202 | 290 | 352 | 281 |
| Source: Pew Internet | |||||