In-game ads to generate $971.3 mln by 2011

Global in-game advertising market, which generated $77.7 mln globally in 2006, continues to develop at an exponential rate. By 2011, worldwide in-game advertising expenditures (fixed product placement/static ads and dynamic ads) will grow to $971.3 mln. Spending on traditional advertising media (television, newspapers, radio and magazines) grew $3.6 bln in 2006 while spending on internet advertising grew $4.3 bln, Yankee Group says.