In-game ads to generate $852 mln by 2011

As gamers connect consoles to the Internet for online gaming and commerce, publishers and their respective console partners increasingly will look to reach them through advertising – resulting in a market that will grow from $80 mln in 2007 to $852 mln by 2011. ABI Research forecasts the casual and classic game download market for gaming consoles to grow tenfold from $93 mln in 2007 to $1.1 bln by 2011.