In 2005 in-game ads generated $56 mln

Yankee Group revealed that the in-game advertising market is poised for explosive growth, garnering more than five times the current market value to reach $732 mln by 2010. In a highly fragmented media environment, Yankee Group finds that video games present a promising window of opportunity as a growing advertising medium. Advertisers are finding greater value and return on investments from in-game advertising. In 2005, advertisers spent approximately $56 mln placing ads in video games, up from $34 mln in 2004. The market shows no signs of slowing. By year-end 2006, the number of games with in-game ads will more than double. Yankee Group anticipates approximately 200 games will contain in-game advertising, representing nearly all the major video game platforms.