IDC: Mobile user matrix

IDC’s in-depth study breaks out mobile users into four distinct segments:

  • Display Mavens: individuals who deliver a large number of presentations
    while mobile and also use, to a moderate degree, entertainment
    applications during periods of idleness.

  • The Mobile Elite: the early adopter segment that adopts the latest
    devices, applications, and solutions, and also uses the broadest number
    of them.

  • Minimalists: the opposite of the Mobile Elite, these individuals employ
    just the basics for their mobility needs.

  • Voice and Text Fanatics: a more communications-centric group of
    individuals who tend to be focused on text-based data and messaging.

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