| Category | Traffic from search engines | Growth of search engine traffic | Traffic from Google | Growth of traffic from Google |
| Health and Medical | 45.76% | 3% | 30.86% | 5% |
| Travel | 34.81% | 11% | 24.26% | 21% |
| Shopping and Classifieds | 25.48% | 2% | 16.84% | 8% |
| News and Media | 21.70% | 7% | 14.53% | 10% |
| Entertainment | 24.33% | 17% | 15.76% | 22% |
| Business and Finance | 18.15% | 14% | 11.73% | 22% |
| Sports | 13.09% | 17% | 8.81% | 24% |
| Online Video | 29.94% | 37% | 20.78% | 52% |
| Social Networking | 16.50% | 18% | 9.98% | 21% |
| Source: Hitwise | ||||